SAS

  • Mid-Market Channel Marketing Specialist

    Requisition ID
    20022717
    Primary Location - Country
    Germany
    Job Category
    Marketing
  • SAS is the world’s largest privately owned software company and the 5th largest software company in the world. Consistently voted in the top 3 of the world’s best multinational workplaces, SAS is the leading vendor of business analytical software. Through innovative solutions, SAS helps customers at more than 70,000 sites improve performance and deliver value by making better decisions faster. 

    We are currently looking for a Mid-market Channel Marketing manager who will be responsible for aligning the strategic marketing plans of channel partners to build pipeline and drive new sales opportunities.  Works in collaboration with SAS Global Marketing in North EMEA and Global Alliance Channel leadership in North EMEA to integrate partner marketing plans with regional Go-to-Market (GtM) plans. Works with partners to develop and execute integrated campaigns associated with generating leads and building awareness, and increasing renewal revenue at each stage of the customer journey.

    Primary Responsibilities:

    • Develops integrated marketing campaigns which are comprised of lead generation, lead acceleration, awareness, and retention elements strategically planned around the stages of the customer journey.
    • Promotes partner’s use of SAS marketing tools, campaigns and resources, while training and coaching partner’s marketing staff
    • Works with a global team to develop channel marketing strategies and tools that includes a variety of content, events, email, social media and innovative campaign approaches
    • Designs and executes the strategy in concert with SAS Global Marketing in and Global Alliance and Channels in North EMEA communicating the effort accordingly with all levels from constituents to executives
    • Facilitates meetings and discussions with an extended team of channel specialists, content marketers, subject matter experts and other constituents to define the appropriate marketing channels and strategies associated with the goals of the go-to-market plan. May solicit input and feedback through direct interaction with Customers or Partners for a greater customer focus
    • Liaises with multiple organizations across SAS, including the product line, business unit, product marketing, and other countries or regions to represent the go-to-market plan and gather feedback to drive the planning process
    • Measures and reacts to success metrics, performs actionable analysis and makes data driven decisions to improve outcomes and ROI
    • Represents SAS Global Marketing North EMEA within relevant global peer groups including sharing best practices and working cross-functionally to accomplish continuous improvement and increased sharing and learning, with the goal of establishing consistency across the globe

    Knowledge, Skills and Abilities

    • Considerable knowledge of marketing concepts including content, digital, social and email strategies and business-to-business acumen
    • Strong written, verbal, and visual communication skills, including English, with the ability to effectively communicate with a wide variety of audiences
    • Excellent analytical, organizational, and creative problem-solving skills
    • Ability to work independently or part of a team
    • Good organizational, project management and facilitation skills
    • Excellent understanding of marketing communication concepts and sound proficiency in key internal and external software applications
    • Ability to understand and translate complex technical information to internal and external audiences
    • Solid analytical abilities and data-driven decision making

    Education

    Degree, preferably in Business, Marketing, Computer Science, or related discipline , (or equivalent) 

    Experience

    Experience in marketing, relationship development, or sales within the business-to-business or technology industry.  Channel marketing experience a plus.  Experience in a specific industry, market, technology, or business initiative related to area of assignment may be substituted for experience in the technology industry.  

     

    SAS is the world’s largest privately owned software company and the 5th largest software company in the world. Consistently voted in the top 3 of the world’s best multinational workplaces, SAS is the leading vendor of business analytical software. Through innovative solutions, SAS helps customers at more than 70,000 sites improve performance and deliver value by making better decisions faster. 

    Options

    Sorry the Share function is not working properly at this moment. Please refresh the page and try again later.
    Share on your newsfeed